Firebase Dynamic Links Are Shutting Down – What’s Next for Notifications & Deep Linking?

Firebase Dynamic Links will be discontinued by August 25, 2025, impacting push notifications, SMS, and email deep linking. Discover the best alternatives, from App Links and Universal Links to third-party services and custom solutions.

Mike Miller

February 18, 2025

Rethinking Push and In-App Notifications: What B2B Can Learn from B2C

Most B2B products rely on push notifications alone, treating them as transactional alerts. But B2C companies like Airbnb and Starbucks have already figured out a better way—combining push for real-time engagement with an in-app inbox for persistence and organization. This playbook isn’t just for consumer apps; B2B can benefit, too. Here’s how to bring the best of B2C notifications into your product.

Thomas Schiavone

January 30, 2025

APNS Security Update 2025: Courier Customers Are All Set!

Apple’s APNS Security Update takes effect on March 29, 2025, requiring updated server certificates. After thorough testing, we’re excited to confirm that Courier customers are unaffected. Notifications sent via APNS with P8 keys or P12 certificates work seamlessly—no changes required. Read on to ensure your app is prepared.

Mike Miller

January 23, 2025